What will change at PermaRoof Commercial?
Nothing will change in how you do business with PermaRoof Commercial. In the coming weeks and months, you’ll notice all our websites updating to reflect the brand change from Firestone to ElevateTM. We’ll keep you informed every step of the way, and you can talk to us at any time if you have questions as the brand evolves.
It may take some time for branding to update on RubberGard membranes and other core Firestone-branded products. This is an industry normal in these cases and Firestone branding may be gradually replaced by Elevate as the rebrand rolls out fully across all the manufacturing stages.
Be assured that both your existing and future potential orders will not be affected. Please contact us if you have any questions or require further information.
As the brand continues to evolve, we expect to gain access to even more innovative commercial construction systems, broadening to encompass the whole building envelope. This is an exciting time for PermaGroup and we’re updating our growth strategy following the acquisition of one of our biggest suppliers.
PermaGroup managing director, Adrian Buttress said, “It was great to be at the launch party for Elevate. Having had the structure explained to us on how it will grow, I am really excited for the future. Great to see some of our co-distributors from all across Europe too.”
Together we have become a very powerful team. Now we know we are going for the full building envelope, I am now working on our updated growth strategy to encompass all of this. The potential for growth was already huge. Now this has happened things just got so much bigger.”